WORK | VIDEO

Samsung Memory

In partnership with Wagner Edstrom, we helped produce a global campaign for Samsung’s new line of hard drives—an energetic, multi-location production that blended live-action footage, user-generated content, and a custom track from a Korean pop group.

With shoots happening simultaneously across multiple states, the pace was fast and the coordination complex—but the result was a high-energy campaign that earned rave reviews from Samsung and their global team. A massive puzzle pulled together at record speed.