WORK | VIDEO & STILLS
Ford Ranger Wild Edition
Some projects just feel right from the very beginning. Our recent Ford Ranger work with GTB was one of those rare ones where every step, from the pitch deck to the final export, carried the same sense of momentum and joy. Directed and shot by Justin Henning, it was a reminder of how good it feels to collaborate with people you trust.
Standing on set, we felt proud to be surrounded by so many of our favorite industry people, all doing the work we love with such spirit and energy. This job is difficult, threading the needle on countless details while keeping personalities moving in the same direction is always a trick. When it clicks, though, it’s something special. And it clicked here. GTB made the process seamless, true professionals who know their stuff and love it as much as we do. Add in a VTR van blasting heavy metal, great food, and genuine laughter all around, and it was exactly the kind of shoot worth remembering.
